An architectural icon east of Ayalon
The “Emek Bracha” project from the Tadhar and Harel Group is a unique architectural icon in the heart of the Tel Aviv metropolis, east of Ayalon.
The project is 45 stories high, located near the bridge that connects Emek Bracha St. with the west bank of the Ayalon River.
Strategic location in an employment and residential area, with full accessibility to public transportation, including the future metro line.
The project is designed according to international green building standards (LEED PLATINUM) and will include employment areas, a public building, residences for rent, intensive development areas, a sheltered roof terrace for the well-being of the tenants, hundreds of bicycle parking spaces.
And all above a commercial ground floor accompanying Yigal Alon Street and the future eastern promenade facing Ayalon.
The project is expected to go on the ground during 2024.
In the heart of the Tel Aviv metropolis
Strategic location in an employment and residential area, with full access to public transportation, including the metro line.
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Project Developers
This is the first business partnership among the Tidhar Group, Harel Insurance Ltd. and the Novard Group.
The Tidhar Group, founded in 1993, is one of the leading real estate groups in Israel. Tidhar is engaged in the development and construction of residential, commercial, and high-tech real estate in Israel and Europe, as well as investment real estate. Since its founding, the Group built thousands of apartments from hundreds of projects in Israel and abroad, and their motto reflects the values of reliability, excellence, teamwork, customer focus and commitment to results and meeting schedules.
Harel is the largest insurance and financial group in Israel and has more than 80 years of experience in insurance and financial activities. Harel has over 3-million customers in a variety of fields including: health insurance, nursing insurance, dental insurance, travel insurance abroad, general insurance, liability insurance, mortgage insurance and credit insurance, life insurance, pension funds, long-term savings plan, continuing education funds, mutual funds, management Investment portfolios and other financial services. The Harel Group leads the institutional market in the volume of its direct investments in real estate, in Israel and abroad.
A world of opportunities